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Privacy Policy

Privacy Policy

Last Updated: August 1, 2026

The South Kart ("SouthKart", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share, and protect information when you use the SouthKart mobile application, visit our website thesouthkart.com, create an account, browse products, place an order, make a payment, request delivery, contact customer support, or otherwise use SouthKart services.

SouthKart does not track users across apps or websites owned by other companies for targeted advertising or advertising measurement purposes. We do not sell personal information or share personal information with data brokers for tracking purposes.

By using the SouthKart mobile application, website, or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on the features you use, SouthKart may collect the following categories of information.

1.1 Personal and Contact Information

When you create an account, update your profile, place an order, contact us, or otherwise use our services, we may collect:

  1. Full name
  2. Email address
  3. Mobile/phone number
  4. Billing address
  5. Shipping or delivery address
  6. City, state, country, and PIN/postal code
  7. Account information
  8. Profile information
  9. Other information you voluntarily provide

This information is primarily used to provide account, shopping, ordering, delivery, and customer-support functionality.

1.2 Account and User Identifiers

We may generate or collect identifiers necessary to operate your SouthKart account and application, including:

  1. User ID
  2. Customer ID
  3. Account identifiers
  4. Authentication information
  5. Session identifiers
  6. Device or application identifiers where required for application functionality, security, notifications, or fraud prevention

These identifiers are used to operate SouthKart services and are not used by SouthKart to track users across third-party apps or websites.

1.3 Purchase and Order Information

When you place or manage an order, we may collect and maintain:

  1. Products purchased
  2. Order history
  3. Purchase history
  4. Order amount
  5. Delivery status
  6. Cancellation information
  7. Return and refund information
  8. Coupon or promotional information
  9. Transaction references

Purchase history may be associated with your SouthKart account so that we can provide order history, customer support, returns, refunds, and other shopping functionality.

SouthKart does not use purchase history to track users across third-party apps or websites.

1.4 Payment Information

Payments may be processed by third-party payment gateway or financial service providers.

SouthKart generally does not store complete debit card numbers, credit card numbers, CVV numbers, UPI credentials, banking passwords, or other sensitive payment credentials on our servers.

The applicable payment provider processes payment information according to its own terms, privacy policy, and security practices.

We may receive limited transaction-related information, such as:

  1. Payment status
  2. Transaction/reference ID
  3. Payment method category
  4. Order amount
  5. Refund status

This information may be retained for order processing, accounting, customer support, refunds, fraud prevention, and legal compliance.

1.5 Location Information

SouthKart may request access to location information where necessary to provide location-related functionality.

Depending on the feature and your device permissions, this may include precise or approximate location.

Location information may be used to:

  1. Help identify your current delivery location
  2. Assist with entering or selecting a delivery address
  3. Determine service availability
  4. Improve delivery-related functionality
  5. Provide location-dependent features requested by you

Where device permission is required, SouthKart will request permission through the operating system.

You may deny or revoke location permission through your device settings. Some location-dependent features may not function correctly if permission is disabled.

SouthKart does not use precise location to track you across apps or websites owned by other companies.

1.6 Photos, Camera, and User Content

Certain SouthKart features may allow you to select, capture, or upload photos, videos, documents, or other content.

Depending on available functionality, this may include content used for:

  1. Profile information
  2. Product reviews
  3. Customer support
  4. Returns or refund requests
  5. Product-related enquiries
  6. Other features where you voluntarily provide an image, video, or document

SouthKart accesses photos, camera functionality, or other user content only when required for a feature you choose to use and subject to applicable device permissions.

SouthKart does not use your photos or videos for cross-app or cross-website tracking.

1.7 Device and Technical Information

When you use SouthKart, certain technical information may be collected automatically, including:

  1. Device type
  2. Operating system
  3. App version
  4. Browser type
  5. IP address
  6. Device or application identifiers
  7. Language settings
  8. Crash information
  9. Diagnostic information
  10. Date and time of access
  11. Application performance information
  12. Network-related information

This information may be used to operate the application, maintain security, troubleshoot problems, prevent fraud, send notifications where enabled, and improve performance.

Device information collected for these purposes is not used by SouthKart to track users across third-party apps or websites.

2. How We Use Your Information

We may use collected information to:

  1. Create and manage your SouthKart account.
  2. Authenticate users and maintain login sessions.
  3. Display and maintain your customer profile.
  4. Provide products and shopping functionality.
  5. Maintain your cart and wishlist.
  6. Process and fulfill orders.
  7. Process payments and verify payment status.
  8. Arrange shipping and delivery.
  9. Provide order tracking.
  10. Maintain purchase and order history.
  11. Process cancellations, returns, replacements, and refunds.
  12. Provide customer support.
  13. Respond to enquiries and support tickets.
  14. Manage coupons, offers, and promotions.
  15. Process restock requests.
  16. Send transactional and service-related notifications.
  17. Detect and prevent fraud, misuse, and unauthorized access.
  18. Maintain application and website security.
  19. Diagnose technical problems and improve performance.
  20. Improve SouthKart products, features, and services.
  21. Comply with applicable legal, accounting, taxation, and regulatory requirements.
  22. Send marketing communications where permitted by applicable law and according to your communication preferences.

We process information only for purposes reasonably connected with providing, protecting, maintaining, and improving SouthKart services.

3. Tracking and App Tracking Transparency

SouthKart does not track users across apps or websites owned by other companies for targeted advertising or advertising measurement.

SouthKart does not sell personal information to data brokers for tracking purposes.

Information such as your:

  1. Name
  2. Email address
  3. Phone number
  4. Physical address
  5. User ID
  6. Device or application identifier
  7. Purchase history
  8. Location
  9. Photos or videos

may be collected when necessary to provide SouthKart functionality.

Some of this information may be linked to your SouthKart account because it is necessary for services such as account management, purchases, delivery, customer support, security, and order history.

Information being linked to your SouthKart account does not mean SouthKart uses that information to track you across third-party apps or websites.

Because SouthKart does not engage in tracking as defined above, SouthKart does not request App Tracking Transparency authorization solely for the normal application functionality described in this Privacy Policy.

If our practices change in the future and tracking requiring permission is introduced, we will update our privacy disclosures and obtain any permissions required by applicable platform rules before engaging in such tracking.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies may be used to:

  1. Keep you signed in
  2. Maintain shopping cart information
  3. Remember preferences
  4. Maintain session information
  5. Improve website functionality
  6. Improve performance
  7. Maintain security
  8. Understand general use of our services

You can manage or disable cookies through your browser settings.

Disabling certain cookies may prevent some SouthKart website features from functioning correctly.

5. Sharing of Information

SouthKart does not sell or rent your personal information.

We may share information with service providers where reasonably necessary to provide our services.

These may include:

Payment Service Providers

Necessary transaction information may be processed by payment gateways, banks, or other financial service providers to process payments and refunds.

Shipping and Delivery Partners

We may provide information such as your name, phone number, delivery address, and order-related information to logistics and delivery providers where necessary to deliver your order.

Technology and Hosting Providers

Information may be processed by service providers that provide hosting, cloud infrastructure, database, application, notification, security, or other technology services.

Communication Providers

We may use email, SMS, push notification, or other communication providers to send order updates, account information, security messages, and other communications.

Customer Support Providers

Information may be processed where necessary to provide customer service and resolve enquiries.

Analytics, Diagnostics, and Security Providers

We may use service providers to maintain application performance, identify crashes, maintain security, and prevent fraud.

We require service providers to process information for legitimate service-related purposes and subject to their applicable contractual and privacy obligations.

SouthKart does not share personal information with third parties for cross-app or cross-website tracking by SouthKart.

6. Shipping and Delivery Information

When you place an order requiring delivery, we may share necessary information with our shipping, courier, or logistics partners.

This information may include:

  1. Customer name
  2. Phone number
  3. Delivery address
  4. PIN/postal code
  5. Order reference
  6. Information necessary to complete delivery

Delivery partners may process this information according to their own privacy practices and applicable legal obligations.

7. Push Notifications

The SouthKart mobile application may send push notifications for purposes such as:

  1. Order confirmation
  2. Payment updates
  3. Shipping updates
  4. Delivery status
  5. Order cancellation
  6. Refund updates
  7. Restock information
  8. Account information
  9. Customer support updates
  10. Offers and promotions where permitted

You can manage push notification permissions through your device settings.

Disabling notifications does not prevent you from using the core shopping features of SouthKart, although you may not receive certain updates through push notifications.

8. Marketing Communications

Where permitted, SouthKart may send information about:

  1. Products
  2. Offers
  3. Discounts
  4. Coupons
  5. Promotions
  6. New arrivals
  7. Service updates

You may opt out of promotional email or other marketing communications using available unsubscribe options or by contacting us.

Even after opting out of marketing communications, we may continue sending essential transactional communications relating to:

  1. Your account
  2. Orders
  3. Payments
  4. Shipping
  5. Delivery
  6. Returns
  7. Refunds
  8. Security
  9. Customer support

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against:

  1. Unauthorized access
  2. Unauthorized disclosure
  3. Misuse
  4. Alteration
  5. Loss
  6. Destruction

We may use authentication controls, access restrictions, secure communication methods, and other appropriate security measures.

However, no internet transmission, electronic storage system, website, or mobile application can be guaranteed to be completely secure.

Users are responsible for protecting their account credentials and should not share passwords or authentication information with unauthorized persons.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  1. Maintain your account
  2. Provide SouthKart services
  3. Complete transactions
  4. Maintain order history
  5. Process returns and refunds
  6. Provide customer support
  7. Maintain financial and business records
  8. Prevent fraud and abuse
  9. Resolve disputes
  10. Enforce agreements
  11. Meet tax, accounting, regulatory, and legal requirements

Retention periods may vary depending on the type of information and applicable requirements.

When information is no longer reasonably required, we may securely delete or anonymize it, subject to applicable legal and operational requirements.

11. Account Management and Account Deletion

SouthKart users may request deletion of their account and associated personal information, subject to information we are legally or operationally required to retain.

Where available, users may initiate account deletion through the SouthKart application or contact us using the contact information provided in this Privacy Policy.

Upon receiving a valid account deletion request, we will take reasonable steps to delete or anonymize personal information associated with the account, except where retention is necessary for purposes such as:

  1. Legal obligations
  2. Tax and accounting requirements
  3. Completed transaction records
  4. Fraud prevention
  5. Security
  6. Dispute resolution
  7. Enforcement of agreements

Users may contact us if they require assistance with account deletion.

12. Your Privacy Rights

Depending on applicable law, you may have rights regarding your personal information.

These may include the right to:

  1. Request access to personal information we maintain about you
  2. Request correction of inaccurate information
  3. Request deletion of eligible personal information
  4. Withdraw consent where processing depends on consent
  5. Manage application permissions
  6. Opt out of promotional communications
  7. Request information about how your personal information is used

Certain requests may be subject to identity verification and applicable legal requirements.

To exercise an applicable privacy right, contact us using the details provided below.

13. Device Permissions

The SouthKart mobile application may request device permissions only where required to provide relevant features.

Depending on the application version and features you use, these may include:

Location

Used for delivery-address or other location-related functionality when requested by the user.

Camera

Used when you choose to capture an image or other supported content within a SouthKart feature.

Photos/Media

Used when you choose to select or upload supported content from your device.

Notifications

Used to provide order, delivery, account, support, restock, and other relevant updates.

You can manage these permissions through your iOS or Android device settings.

Some functionality may be unavailable when the corresponding permission is disabled.

14. Third-Party Services and Links

SouthKart may contain links to or integrate with third-party services such as:

  1. Payment gateways
  2. Delivery services
  3. Social media services
  4. External websites
  5. Other service providers

When you interact directly with a third-party service, that provider may process information according to its own privacy policy and terms.

SouthKart is not responsible for the independent privacy practices of third-party websites or services.

We recommend reviewing the privacy policies of third-party services before providing information directly to them.

15. Children's Privacy

SouthKart is intended as a general e-commerce service and is not specifically directed toward children.

We do not knowingly collect personal information from children in circumstances prohibited by applicable law.

If a parent or guardian believes that a child has provided personal information to SouthKart improperly, please contact us.

We will review the request and take appropriate action in accordance with applicable requirements.

16. International Processing

Depending on the technology and service providers used to operate SouthKart, information may be processed or stored using infrastructure located outside your state or country.

Where applicable, we take reasonable steps to use service providers and safeguards appropriate for the information being processed and applicable legal requirements.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  1. SouthKart services
  2. Mobile application functionality
  3. Website functionality
  4. Technology
  5. Service providers
  6. Privacy practices
  7. Legal or regulatory requirements

When material changes are made, we will update the Last Updated date displayed at the beginning of this Privacy Policy and provide additional notice where required.

We encourage users to review this Privacy Policy periodically.

18. Contact Us

If you have questions, concerns, account deletion requests, or other privacy-related requests, please contact us:

The South Kart

Phone: +91 70104 31516

Email: info@thesouthkart.com

Address:

13, Dindigul - Sendurai Main Road,

Elil Nagar, Tamil Nadu 624001,

India

You may also contact us through the support facilities available within the SouthKart mobile application or website.

19. Consent and Acknowledgement

By using the SouthKart mobile application, website, or services, you acknowledge that you have read and understood this Privacy Policy.

Where consent is required by applicable law for a particular processing activity or device permission, SouthKart will request that consent separately as appropriate.

If you do not agree with this Privacy Policy, you should discontinue use of SouthKart services.